About Us

WE ARE WINNEBAGO INDUSTRIES

At Winnebago Industries, we believe that time spent outdoors is time well-spent. Winnebago Industries is a leading North American manufacturer of outdoor recreation products under the Winnebago, Grand Design, Chris-Craft, Newmar and Barletta brands.

We are a family of brands, each unique in its own rich legacy, but united in the pursuit to Be Great, Outdoors. The company builds high-quality motorhomes, travel trailers, fifth-wheel products, outboard and sterndrive powerboats, pontoons, and commercial community outreach vehicles.

Committed to advancing sustainable innovation and leveraging vertical integration in key component areas, Winnebago Industries has multiple facilities in Iowa, Indiana, Minnesota and Florida. The Company’s common stock is listed on the New York Stock Exchange and traded under the symbol WGO. Winnebago Industries was incorporated under the laws of the state of Iowa on February 12, 1958, and adopted its present name on February 28, 1961.

Winnebago Industries Through the Years

Winnebago Industries has a rich heritage of creating new and innovative solutions that connect more people to the outdoors — and each other.

1958

Just a few short weeks after launching—with only 17 employees—we rolled out the groundbreaking 15-foot Aljo trailer, retailing at $895.

1960:

Modernistic Industries officially changes its name to Winnebago Industries, after the river that flows through Forest City, Iowa, where our company was born.

1967:

The first-ever Winnebago motorhome model, the F17, debuts. Its new assembly line-based production means our motorhomes can reach the marketplace at roughly half the price.

1970:

Winnebago Industries goes public as WGO on the New York Stock Exchange. Within a year, we became the top performer, with a return of 470%.

1975:

Inspired by our culture of adventure, we expanded into new product and business ventures, including Super Trams, buses, farm wagons, helicopters and introduced the all-new Itasca motorhome line.

1980:

Focusing on fuel efficiency and streamlined styling, we introduced an array of iconic new models.

1986:

We celebrate our 30th anniversary, our 200,000 unit, and an appearance on the Fortune 500--10th in innovation.

1991:

The Rialta and Vectra make their debuts.

1998:

Winnebago Industries hits a trifecta of milestones: Our 40th anniversary, our 300,000th unit, and record revenue.

2001:

Winnebago Industries topped both the Class C and Class A sales charts for the first time in 20 years.

2004:

We hit annual sales of $1.1 billion for the first time in our history, and were named “most-admired RV manufacturer” in an RV Business poll.

2016:

We purchase Grand Design RV for $500 million, reaching more customers in the towable market.

2018:

In a bold step—or dive—into the marine industry, Winnebago Industries acquires premium boat-builder, Chris-Craft.

2019:

Another exciting acquisition expands our customer base as motorhome manufacturer of luxury RVs Newmar Corporation joins our family of brands.

2021:

We make a bigger splash on the water by acquiring Barletta, the fastest growing boat company in the fastest growing recreational boating segment.

2023:

As we look to sustainability and electrification, we acquired the premier lithium-ion battery solutions provider, Lithionics Battery.

And we keep driving forward.

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What Unites Us

At Winnebago Industries, we believe time together outdoors is priceless. We know the great outdoors is a place to find health and happiness and to create cherished memories with family and friends. We want to see our customers connect more closely to the promise of the outdoors and to each other. It’s all part of a calling we embrace to Be Great, Outdoors. It is through this calling that we find our purpose.

Our Purpose: Elevating every moment outdoors.

Our Guiding Principles ensure we lean forward and create lifelong advocates across our family of brands.

Relentless Excellence

Our unyielding pursuit of greatness and unwavering commitment to quality drive everything we do.

Unparalleled Collaboration

Our empowered employees and unique team culture create superior value and accelerate growth.

Purposeful Innovation

Our consumer-centric design and thoughtful technology delight customers as they travel, live, work, and play.

Exceptional Experience

Our care for our customers and the outdoors enables the most seamless, joyful experiences.

Our Values

Our Values represent our deepest beliefs and direct our actions at work every day.

Do the right thing

Operate with integrity and trust
Live the Code of Conduct
Take ownership & be accountable

Put People First

Focus on safety — always
Be inclusive with respect for all
Support our communities & our environment

Be the Best

Deliver winning results
Focus on our customers and stakeholders
Continuously innovate & improve

Winnebago Industries Foundation

The Winnebago Industries Foundation was created to facilitate Winnebago’s charitable giving. The company does not participate with financial support to political candidates or campaigns.

Explore our impact